Instagram is a wildly popular photo sharing app that has made sharing of everything you see easier and fun. I don’t think it’s meant to be a blogging platform. I share pictures from Instagram on my blog but I don’t do blog style posts on Instagram. The two have different purposes.
To me Instagram enhances and extends the reach of my blog. Now I can share photos in many different ways on WordPress so that means I don’t have to fully rely on Instagram.
Sometimes a picture says a thousand words so you don’t have to write 1000 words on an Instagram post. Every social platform has it’s purpose and strength and when choosing how best to communicate it’s a best practice to be mindful of your audience. Don’t get me wrong, I like Instagram but not for blogging.
This post was written on my WordPress app so I can write a long-term post and still make my point and reach a wide audience. I will always be a blogger so everything else is a support to that activity. Keep on blogging my friends.
The Tony Burgess Blog 
As much as I wish for an omni channel audience, my audience for instagram is strangely seperate from my wordpress, and the same for my twitter.
I feature malls on my blog, so since I write for the malls I keep my blog focus on the mall, and use instagram to enrich the quality of the stores and experiences for my instagram audience. I have found my more informative IG post reaches my audience that wouldn’t have otherwise found the blog appealing, because the picture I post is not about the merchandising or layout, but instead the company or history behind it. These instagram short posts then really play a part in inspiring my beefier blog posts.
But that’s just me, that’s something I love about social media is everyone receives a place to let their individual styles of expression shine! 😉😉
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I’m glad you have your niche figured out. I wrote this post in part to begin a conversation and to get people thinking about their social platform preference.
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I use IG similarly. I use IG as a tool to drive traffic to the blog as well as get short messages across. I have too many accounts now though since I do the same for business and I have a personal account for positivity messages, which I think I will close down. I need to consolidate! But I don’t think people read enough on IG for it to be a good blogging tool. It’s such a quick time to capture attention
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Instagram wasn’t intended for blog entries, but only for picture and photo sharing with a caption. Oh well. 😛
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But there are some who will do two paragraphs on a Instagram post.
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I don’t like IG for anything. I haven’t used it in years. I prefer Twitter and Facebook for my blog and friends/family.
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