Hotels and motels have been offering free hot breakfasts and free wi-fi to get your business. Many of them rely upon tourism and business travelers to keep their rooms booked. So it only makes sense to offer free waffles and free wi-fi to keep the modern hotel or motel guest happy and coming back. With the advent of room sharing sites such as Airbnb the competition is getting stronger so you have to include extras to keep your customers happy.
For me its a no-brainer. People wanna stay in places that make you feel cared for and that some essential modern needs are met. Of course price is always a factor in where we end up booking our reservations. Travelers are picky these days and it is an arms race of sorts. Do your research on sites or consult a travel professional who can help you get the best deal. Yes its about waffles and wi-fi but so much more too.