Storytelling can be as basic as sharing a tale around a dinner table or in front of a roaring fire. It can be as complex as an app on your computer or phone with all its bells and whistles. It’s my philosophy that the more something does the less good it is at performing any one task well and that goes for websites and apps like Twitter, Instagram, Facebook and even WordPress. Maybe the basics where its about text, images, videos and audio presented simply can get the point across. Innovation is great but when it makes sense and can be of help to the end user. You know, there is such a thing as too much flash and awe.